5/3 BANK_ TXTvsTXT GAME
PROBLEM
People hate waiting, especially when they’re banking. So how does Fifth Third Bank promote the fastest mobile banking app in a relevant way, to an audience who lives on their smartphones, expects everything instantly and takes pride in their phone skills?
SOLVED.
By leveraging the most native and timesaving mobile behavior of all—texting. We created TXTvsTXT, an animated mobile game that tested users’ texting chops—and let them challenge friends to text battles across multiple platforms. Then we asked, “Can you text as fast as you bank?”
Awards:
FWA mobile site of the day
case study.
presentation board.
