TODAY AT APPLE_ CREATIVE PROJECTS
Got to work with the wildly talented team at Today at Apple, to help write, shoot, edit and shepherd the leadoff episode for Season 2 of Creative Projects.
PROBLEM
With pandemic fears and store closures still commanding our attention, Apple needed a way to translate its suite of kickass in-store creative workshops to an online setting.
SOLVED.
Enter Creative Projects, a YouTube series of on-demand creative education sessions, featuring well-known global artists and Apple Creative Pros. Each episode inspired viewers to unleash their creativity by unlocking the power of Apple’s tools. Presented in an approachable, actionable and superspreader-free manner.
Did it work? Boy howdy! 3.2 million views can’t be wrong.
series episode + creative workshop.