CHEETOS_ APP OF MASSIVE DISTRACTION

QUESTION:  How do you get hard-working Americans to equate Cheetos with taking a much-needed break from their demanding workday—where expectations for productivity are cockamamie at best?

ANSWER:  Mass distraction. 

With the App of Massive Distraction—Cheetos’ first-ever mobile app—we went straight after the #1 cause of productivity:  thinking. Across the digital media spectrum, attention spans were shut down on contact. RESULTS:  Within the first three months of its launch, the app cracked the Top 10 of ALL free apps in the App Store. Cats took over factories; yoga studios shuttered; distractibility skyrocketed by a factor of 11; and most importantly, we taught untold millions—nay, billions—how to stop paying attention the RIGHT way.

Tagline:  Take a Cheetos break with Cheetos.

 

social content + app infomercial.

 

case study.

 

facebook tab.

 
 
CheetosApp1_FBTab.png

 

the coveted victory screen for true Thumble Rumble champions.

CheetosApp2_EndScreen_ThumbWar.jpg
 

 

cracked the Top 10 of ALL free apps in the App Store.

CheetosApp3_Top10Screenshot.jpeg
 
 
 

 

tv
directed by Ulf Johansson.
“Stickup”