CHEETOS_ APP OF MASSIVE DISTRACTION
QUESTION: How do you get hard-working Americans to equate Cheetos with taking a much-needed break from their demanding workday—where expectations for productivity are cockamamie at best?
ANSWER: Mass distraction.
With the App of Massive Distraction—Cheetos’ first-ever mobile app—we went straight after the #1 cause of productivity: thinking. Across the digital media spectrum, attention spans were shut down on contact. RESULTS: Within the first three months of its launch, the app cracked the Top 10 of ALL free apps in the App Store. Cats took over factories; yoga studios shuttered; distractibility skyrocketed by a factor of 11; and most importantly, we taught untold millions—nay, billions—how to stop paying attention the RIGHT way.
Tagline: Take a Cheetos break with Cheetos.
social content + app infomercial.
the coveted victory screen for true Thumble Rumble champions.
cracked the Top 10 of ALL free apps in the App Store.
directed by Ulf Johansson.