CHEETOS_ APP OF MASSIVE DISTRACTION


PROBLEM
How do you get hard-working Americans to equate Cheetos with taking a much-needed break from their demanding workday—where expectations for productivity are cockamamie at best?

SOLVED. 
Mass distraction. With the App of Massive Distraction—Cheetos’ first-ever mobile app—we went straight after the #1 cause of productivity:  thinking. Across the digital media spectrum, attention spans were shut down on contact.

Within the first three months of its launch, the app cracked the Top 10 of ALL free apps in the App Store. Cats took over factories; yoga studios shuttered; distractibility skyrocketed by a factor of 11; and most importantly, we taught untold millions—nay, billions—how to stop paying attention the RIGHT way.

Tagline:  Take a Cheetos break with Cheetos.

 
social content + app infomercial.

 

case study.

 

facebook tab.

 
 
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the coveted victory screen for true Thumble Rumble champions.

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cracked the Top 10 of ALL free apps in the App Store.

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tv
directed by Ulf Johansson.
“Stickup”