LIVEWELL COLORADO_

If current trends continue, 80% of Americans will be obese by the year 2030. That’s unacceptable. Enter LiveWell Colorado, a nonprofit offshoot of the Colorado Department of Public Health dedicated to reversing this trend through active living and healthy eating. Our campaign challenged people to inspire others, as well as to change their own behaviors—and by golly, it worked! Thanks to us, Americans are no longer morbidly obese.** You're welcome.

Tagline: Challenge someone to Live Well.


**just kidding. However, as a direct result of our campaign, Kaiser Permanente awarded LiveWell a $16 million grant to establish it as an independent nonprofit organization. Baby steps.

 


tv
directed by Steve Burrows.
"Mall Chase"

 

 

guerrilla
elevator button stickers. 

STICKER COPY:    TRY THE STAIRS / livewellcolorado.org

STICKER COPY: 
TRY THE STAIRS / livewellcolorado.org

 


tv.
"Gromance"

 

 

guerrilla
crosswalk stencil.

STENCIL COPY:    START / FINISH / Challenge someone to LiveWell

STENCIL COPY:  
START / FINISH / Challenge someone to LiveWell

 

ooh.

LW3_Donut_ooh.jpg