PLANTERS_ SNACK SWEATERS
What began as an uninspired banner brief to complement a stale, four-year-old holiday TV spot turned into its own campaign for a real-world line of nut warmers, hand-knitted by Mr. Peanut himself—and Planters's most successful holiday season in years.
That's what we in the business call making lemonade out of lemons.**
**lemonade processed in a facility on equipment that may contain traces of nuts.
full line of holiday snack sweaters.