PLANTERS_ SNACK SWEATERS

What began as an uninspired banner brief to complement a stale, four-year-old holiday TV spot turned into its own campaign for a real-world line of nut warmers, hand-knitted by Mr. Peanut himself—and Planters's most successful holiday season in years.

That's what we in the business call making lemonade out of lemons.**

 

**lemonade processed in a facility on equipment that may contain traces of nuts.

 


full line of holiday snack sweaters.

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banner.

 


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landing page.