UNICEF_ TAP PROJECT
Water-borne illness is the #2 killer of children worldwide. In fact, every 20 seconds a kid dies from it. That's super fucked up.
So when UNICEF asked us to get the word out about Tap Project, in which $1 = 40 days of clean drinking water, we let the free world know that the water nearly 900 million people in the world drink is very, very far from what we consider usable—let alone drinkable.
RESULTS: During World Water Week, Denver had one of Tap Project's highest rates of participation of any major US city. Take that, E.coli.
directed by Tom Evans.