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 guerrilla transparent yard sign.
 guerrilla  wild postings with cutout window placed across Denver, over anything green.  READS: (headline) "Your lawn on 2 minutes less water. (subhead) Save water, stay green."
 ooh.
 print. newspaper small space.
 swag t-shirt. (same idea, you get it.)
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 poster / manifesto.
 print.
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 in-store merchandise cloth napkins.
 guerrilla / wild postings paper plates.
 swag bumper stickers.
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 in-store signage.
 guerrilla parking lot signage. (not WFM parking lots, of course)
 guerrilla chalk-stencils.
 grassroots social movement initiative Retake Our Plates Project. (my most cherished idea) 
 in-store distribution of blank plate canvases.  (But really, any plate will do; in fact, we invite consumers to create real plates as well as virtual designs, with all designs showcased on microsite gallery and online communities—not to mention user-generated online banners, print, OOH and a traveling plate exhibit touring the country. User-voted winners get their designs produced and sold in-store, too [hey, a little fame generation never hurt].)
 print + ooh + online banners user-generated content, with credit given to plate creators.
 RetakeOurPlates microsite plate design and gallery.
 RetakeOurPlates microsite  landing page.
    RetakeOurPlates microsite know your source. (become Facebook friends with local farmers, get updates and discounts on local produce)  
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